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Deal Sheet: 2026 Expedition Active MAX
Richmond Ford · Richmond, VA · VIN: 1FMJK1J83TEA02157
Negotiation Guide
Opening Offer
$77,242
Fair Price
$78,742
Walk Away Above
$79,114
- • Recent buyers paid ~$213 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,537
Est. Invoice$73,921
Holdback (est.)$2,385
MSRP (Sticker)$79,485
Asking Price$78,985
Markup-$500
Est. Dealer Margin on This Car$7,449
Percentile19% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$654
Avg Markup (Expedition)-$152
% Below MSRP84%
Avg Days to Sell36 days
Avg Sold Markup-$799
Price History
Aug 20, 2026$79,485 → $78,985(-$500)
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