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Deal Sheet: 2026 Expedition Active MAX

Athens Ford · Athens, GA · VIN: 1FMJK1J81TEA39465

Negotiation Guide

Opening Offer
$74,491
Fair Price
$75,991
Walk Away Above
$76,353
  • Recent buyers paid ~$213 below MSRP
  • Sitting 75 days (avg 45) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,044
Est. Invoice$71,345
Holdback (est.)$2,301
MSRP (Sticker)$76,715
Asking Price$76,215
Markup-$500
Est. Dealer Margin on This Car$7,172
Percentile19% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days

Dealer Profile

Inventory340 vehicles
Avg Markup (All Models)-$1,785
Avg Markup (Expedition)-$119
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,426

Price History

Aug 20, 2026$76,715$76,215(-$500)