Deal Sheet: 2025 Expedition Active MAX

Nelson Ford, Inc. · Martinsville, VA · VIN: 1FMJK1J80SEA68891

Negotiation Guide

Opening Offer

$69,989

Fair Price

$71,489

Walk Away Above

$74,180

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$69,183

Est. Invoice$71,489

Holdback$2,306

MSRP (Sticker)$76,870

Asking Price$76,870

Markup$0

Dealer Margin on This Car$7,687

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold233

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$1,194

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$786

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