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Deal Sheet: 2026 Expedition Active MAX

Mullinax Ford · Apopka, FL · VIN: 1FMJK1H8XTEA48980

Negotiation Guide

Opening Offer
$70,536
Fair Price
$72,036
Walk Away Above
$72,328
  • Recent buyers paid ~$213 below MSRP
  • Sitting 68 days (avg 45) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,358
Est. Invoice$67,537
Holdback (est.)$2,179
MSRP (Sticker)$72,620
Asking Price$72,120
Markup-$500
Est. Dealer Margin on This Car$6,762
Percentile19% of inventory is priced lower
Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days

Dealer Profile

Inventory801 vehicles
Avg Markup (All Models)-$1,124
Avg Markup (Expedition)-$141
% Below MSRP83%
Avg Days to Sell31 days
Avg Sold Markup-$564

Price History

Aug 20, 2026$72,620$72,120(-$500)