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Deal Sheet: 2026 Expedition Active MAX
McClary Ford · Athens, AL · VIN: 1FMJK1H8XTEA44556
Negotiation Guide
Opening Offer
$71,983
Fair Price
$73,483
Walk Away Above
$73,836
- • Recent buyers paid ~$213 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,771
Est. Invoice$68,997
Holdback (est.)$2,226
MSRP (Sticker)$74,190
Asking Price$73,690
Markup-$500
Est. Dealer Margin on This Car$6,919
Percentile19% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$2,351
Avg Markup (Expedition)-$286
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,392
Price History
Aug 20, 2026$74,190 → $73,690(-$500)
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