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Deal Sheet: 2026 Expedition Active MAX
Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FMJK1H8XTEA28244
Negotiation Guide
Opening Offer
$72,248
Fair Price
$73,748
Walk Away Above
$74,094
- • Recent buyers paid ~$213 below MSRP
- • Sitting 74 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,996
Est. Invoice$69,229
Holdback (est.)$2,233
MSRP (Sticker)$74,440
Asking Price$73,940
Markup-$500
Est. Dealer Margin on This Car$6,944
Percentile19% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory388 vehicles
Avg Markup (All Models)+$485
Avg Markup (Expedition)-$250
% Below MSRP63%
Avg Days to Sell40 days
Avg Sold Markup-$953
Price History
Aug 20, 2026$74,440 → $73,940(-$500)
Cheaper Expedition Active MAX Inventory
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