Deal Sheet: 2027 Expedition Active MAX

Gray-Daniels Ford · Brandon, MS · VIN: 1FMJK1H88VEA07914

Negotiation Guide

Opening Offer

$76,387

Fair Price

$77,887

Walk Away Above

$77,994

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$70,290

Est. Invoice$72,633

Holdback (est.)$2,343

MSRP (Sticker)$78,100

Asking Price$78,100

Markup$0

Est. Dealer Margin on This Car$7,810

Percentile100% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory481 vehicles

Avg Markup (All Models)-$823

Avg Markup (Expedition)-$130

% Below MSRP84%

Avg Days to Sell36 days

Avg Sold Markup-$1,236

Cheaper Expedition Active MAX Inventory

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Jim O'Neal Ford, Inc.Sellersburg, IN

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-$1,500$74,04568d