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Deal Sheet: 2026 Expedition Active MAX
Santa Fe Ford, Inc. · Alachua, FL · VIN: 1FMJK1H87TEA48337
Negotiation Guide
Opening Offer
$72,944
Fair Price
$74,444
Walk Away Above
$74,742
- • Recent buyers paid ~$213 below MSRP
- • Sitting 68 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,536
Est. Invoice$69,787
Holdback (est.)$2,251
MSRP (Sticker)$75,040
Asking Price$74,540
Markup-$500
Est. Dealer Margin on This Car$7,004
Percentile19% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory27 vehicles
Avg Markup (All Models)-$1,481
Avg Markup (Expedition)-$250
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$3,174
Price History
Aug 20, 2026$75,040 → $74,540(-$500)
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