Deal Sheet: 2027 Expedition Active MAX

Randall Reed's Planet Ford · Humble, TX · VIN: 1FMJK1H85VEA08549

Negotiation Guide

Opening Offer

$72,352

Fair Price

$73,852

Walk Away Above

$73,959

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$66,659

Est. Invoice$68,880

Holdback (est.)$2,222

MSRP (Sticker)$74,065

Asking Price$74,065

Markup$0

Est. Dealer Margin on This Car$7,407

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory594 vehicles

Avg Markup (All Models)-$2,134

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,198

Cheaper Expedition Active MAX Inventory

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Cecil Atkission Ford of Del RioDel Rio, TX

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Jim O'Neal Ford, Inc.Sellersburg, IN

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-$1,500$74,84075d

Courtesy Ford of NorfolkNorfolk, NE

-$1,500$74,04568d