Deal Sheet: 2026 Expedition Active MAX

Stivers Ford of Birmingham · Birmingham, AL · VIN: 1FMJK1H85TEA50801

Negotiation Guide

Opening Offer

$71,412

Fair Price

$72,912

Walk Away Above

$73,263

• Recent buyers paid ~$213 below MSRP
• Sitting 75 days (avg 45) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,254

Est. Invoice$68,462

Holdback (est.)$2,208

MSRP (Sticker)$73,615

Asking Price$73,115

Markup-$500

Est. Dealer Margin on This Car$6,862

Percentile19% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory417 vehicles

Avg Markup (All Models)-$1,911

Avg Markup (Expedition)-$113

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,405

Price History

Aug 20, 2026$73,615 → $73,115(-$500)

Cheaper Expedition Active MAX Inventory

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