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Deal Sheet: 2026 Expedition Active MAX
Cocoa Ford · Cocoa, FL · VIN: 1FMJK1H85TEA40480
Negotiation Guide
Opening Offer
$72,252
Fair Price
$73,752
Walk Away Above
$74,049
- • Recent buyers paid ~$213 below MSRP
- • Sitting 68 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,911
Est. Invoice$69,141
Holdback (est.)$2,230
MSRP (Sticker)$74,345
Asking Price$73,845
Markup-$500
Est. Dealer Margin on This Car$6,935
Percentile19% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$1,936
Avg Markup (Expedition)-$313
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,264
Price History
Aug 20, 2026$74,345 → $73,845(-$500)
Cheaper Expedition Active MAX Inventory
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