Deal Sheet: 2027 Expedition Active MAX

Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FMJK1H84VEA06503

Negotiation Guide

Opening Offer

$72,087

Fair Price

$73,587

Walk Away Above

$73,694

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$66,420

Est. Invoice$68,634

Holdback (est.)$2,214

MSRP (Sticker)$73,800

Asking Price$73,800

Markup$0

Est. Dealer Margin on This Car$7,380

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$1,739

Avg Markup (Expedition)-$97

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,652

Cheaper Expedition Active MAX Inventory

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-$1,500$74,04568d