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Deal Sheet: 2026 Expedition Active MAX

Opelika Ford · Opelika, AL · VIN: 1FMJK1H84TEA46464

Negotiation Guide

Opening Offer
$70,572
Fair Price
$72,072
Walk Away Above
$72,421
  • Recent buyers paid ~$213 below MSRP
  • Sitting 75 days (avg 45) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,493
Est. Invoice$67,676
Holdback (est.)$2,183
MSRP (Sticker)$72,770
Asking Price$72,270
Markup-$500
Est. Dealer Margin on This Car$6,777
Percentile19% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days

Dealer Profile

Inventory113 vehicles
Avg Markup (All Models)-$1,978
Avg Markup (Expedition)-$278
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,813

Price History

Aug 20, 2026$72,770$72,270(-$500)