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Deal Sheet: 2026 Expedition Active MAX
Athens Ford · Athens, GA · VIN: 1FMJK1H84TEA33844
Negotiation Guide
Opening Offer
$69,927
Fair Price
$71,427
Walk Away Above
$71,773
- • Recent buyers paid ~$213 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,908
Est. Invoice$67,072
Holdback (est.)$2,164
MSRP (Sticker)$72,120
Asking Price$71,620
Markup-$500
Est. Dealer Margin on This Car$6,712
Percentile19% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$1,785
Avg Markup (Expedition)-$119
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,426
Price History
Aug 20, 2026$72,120 → $71,620(-$500)
Cheaper Expedition Active MAX Inventory
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