Deal Sheet: 2027 Expedition Active MAX

Murray Ford of Starke, Inc. · Starke, FL · VIN: 1FMJK1H82VEA00960

Negotiation Guide

Opening Offer

$71,562

Fair Price

$73,062

Walk Away Above

$73,169

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$65,948

Est. Invoice$68,146

Holdback (est.)$2,198

MSRP (Sticker)$73,275

Asking Price$73,275

Markup$0

Est. Dealer Margin on This Car$7,328

Percentile100% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$1,889

Avg Markup (Expedition)-$188

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,323

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