Deal Sheet: 2025 Gladiator WILLYS 4X4

Larry H. Miller Chrysler Dodge Jeep Ram 104th · Thornton, CO · VIN: 1C6PJTAG7SL550703

Negotiation Guide

Opening Offer

$47,533

Fair Price

$49,033

Walk Away Above

$51,479

• Recent buyers paid ~$5,066 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,533

Est. Invoice$50,150

Holdback (est.)$1,618

MSRP (Sticker)$53,925

Asking Price$53,925

Markup$0

Est. Dealer Margin on This Car$5,393

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold416

Avg Markup-$5,066

Median Markup-$5,253

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$4,421

Avg Markup (Gladiator)-$4,595

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,019

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