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Deal Sheet: 2026 Gladiator WILLYS 4X4

Bryden Motors Inc · Beloit, WI · VIN: 1C6PJTAG1TL154283

Negotiation Guide

Opening Offer
$52,435
Fair Price
$53,935
Walk Away Above
$55,965
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,196
Est. Invoice$53,935
Holdback$1,740
MSRP (Sticker)$57,995
Asking Price$54,245
Markup-$3,750
Dealer Margin on This Car$2,050
Percentile18% of inventory is priced lower
Days on Lot0 days

Dealer Profile

Inventory77 vehicles
Avg Markup (All Models)-$2,756
Avg Markup (Gladiator)-$2,950
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0