Deal Sheet: 2025 Gladiator WILLYS 4X4

Van Horn Stoughton · Stoughton, WI · VIN: 1C6PJTAG7SL526952

Negotiation Guide

Opening Offer

$48,257

Fair Price

$49,757

Walk Away Above

$52,244

• Recent buyers paid ~$5,066 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$49,257

Est. Invoice$50,899

Holdback (est.)$1,642

MSRP (Sticker)$54,730

Asking Price$54,730

Markup$0

Est. Dealer Margin on This Car$5,473

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold416

Avg Markup-$5,066

Median Markup-$5,253

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$4,193

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$3,548

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