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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Viva Dodge Chrysler Jeep · El Paso, TX · VIN: 1C6PJTAG6TL178322
This Is Already a Great Deal
Opening Offer
$54,190
Asking Price
$52,940
Max Price
$52,940
- • Recent buyers paid ~$5,549 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $1,250 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,690
Est. Invoice$55,479
Holdback (est.)$1,790
MSRP (Sticker)$59,655
Asking Price$52,940
Markup-$6,715
Est. Dealer Margin on This Car$-750
Percentile0% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold108
Avg Markup-$5,549
Median Markup-$5,514
Best Deal-$6,414
Worst Deal-$5,065
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory228 vehicles
Avg Markup (All Models)-$5,295
Avg Markup (Gladiator)-$5,929
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$4,633
Price History
Jul 1, 2026$58,900 → $61,650(+$2,750)
Jul 4, 2026$61,650 → $58,900(-$2,750)
Jul 8, 2026$58,900 → $55,685(-$3,215)
Aug 6, 2026$53,690 → $52,940(-$750)
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