Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Chuck Stevens Dodge Chrysler Jeep Ram FIAT · Bay Minette, AL · VIN: 1C6PJTAG1TL178504

Negotiation Guide

Opening Offer

$54,300

Fair Price

$55,800

Walk Away Above

$57,900

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,000

Est. Invoice$55,800

Holdback$1,800

MSRP (Sticker)$60,000

Asking Price$60,000

Markup$0

Dealer Margin on This Car$6,000

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$1,228

Avg Markup (Gladiator)-$91

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,250 → $60,000(+$2,750)

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