Deal Sheet: 2026 Gladiator WILLYS 4X4

Outer Banks Chrysler Jeep Dodge Ram · Kill Devil Hills, NC · VIN: 1C6PJTAG5TL178263

Negotiation Guide

Opening Offer

$46,939

Fair Price

$48,439

Walk Away Above

$50,852

• Recent buyers paid ~$5,066 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,939

Est. Invoice$49,536

Holdback (est.)$1,598

MSRP (Sticker)$53,265

Asking Price$53,265

Markup$0

Est. Dealer Margin on This Car$5,327

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold416

Avg Markup-$5,066

Median Markup-$5,253

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$4,069

Avg Markup (Gladiator)-$3,378

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$3,494

Price History

Jul 1, 2026$51,510 → $55,260(+$3,750)

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