Deal Sheet: 2026 Gladiator WILLYS 4X4

Asher Motor Company · Spencer, IA · VIN: 1C6PJTAG5TL159874

This Is Already a Great Deal

Opening Offer

$46,882

Asking Price

$46,382

Max Price

$46,382

• Recent buyers paid ~$5,066 below MSRP
• Sitting 47 days (avg 30) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $500 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$46,382

Est. Invoice$47,928

Holdback (est.)$1,546

MSRP (Sticker)$51,535

Asking Price$46,382

Markup-$5,153

Est. Dealer Margin on This Car$1

Percentile81% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold416

Avg Markup-$5,066

Median Markup-$5,253

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)-$3,667

Avg Markup (Gladiator)-$5,153

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$3,228

Price History

Jul 1, 2026$50,780 → $53,530(+$2,750)

Jul 4, 2026$53,530 → $50,780(-$2,750)

Jul 8, 2026$50,780 → $48,377(-$2,403)

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