Deal Sheet: 2026 Gladiator WILLYS 4X4

Johnny Roberts Motors Inc · Altus, OK · VIN: 1C6PJTAG3TL190038

This Is Already a Great Deal

Opening Offer

$47,737

Asking Price

$46,487

Max Price

$46,487

• Recent buyers paid ~$5,066 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $1,250 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$47,237

Est. Invoice$48,811

Holdback (est.)$1,575

MSRP (Sticker)$52,485

Asking Price$46,487

Markup-$5,998

Est. Dealer Margin on This Car$-750

Percentile10% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold416

Avg Markup-$5,066

Median Markup-$5,253

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)-$5,598

Avg Markup (Gladiator)-$6,048

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$2,940

Price History

Jul 1, 2026$51,730 → $54,480(+$2,750)

Jul 4, 2026$54,480 → $51,730(-$2,750)

Jul 8, 2026$51,730 → $49,232(-$2,498)

Aug 6, 2026$47,237 → $46,487(-$750)

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