Deal Sheet: 2025 Gladiator WILLYS 4X4

Chrysler Dodge Jeep Ram of Columbus · Columbus, IN · VIN: 1C6PJTAG3SL545823

Negotiation Guide

Opening Offer

$46,822

Fair Price

$48,322

Walk Away Above

$50,728

• Recent buyers paid ~$5,066 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,822

Est. Invoice$49,416

Holdback (est.)$1,594

MSRP (Sticker)$53,135

Asking Price$53,135

Markup$0

Est. Dealer Margin on This Car$5,314

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold416

Avg Markup-$5,066

Median Markup-$5,253

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)-$3,932

Avg Markup (Gladiator)-$2,244

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,713

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