Deal Sheet: 2025 Gladiator WILLYS 4X4

Astorg Chrysler Dodge Jeep Ram FIAT · Parkersburg, WV · VIN: 1C6PJTAG2SL548017

Negotiation Guide

Opening Offer

$47,447

Fair Price

$48,947

Walk Away Above

$51,389

• Recent buyers paid ~$5,066 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,447

Est. Invoice$50,062

Holdback (est.)$1,615

MSRP (Sticker)$53,830

Asking Price$53,830

Markup$0

Est. Dealer Margin on This Car$5,383

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold416

Avg Markup-$5,066

Median Markup-$5,253

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$3,733

Avg Markup (Gladiator)-$3,724

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,567

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