Deal Sheet: 2025 Gladiator WILLYS 4X4

Parks Chrysler Dodge Jeep Ram Gastonia · Gastonia, NC · VIN: 1C6PJTAG0SL519969

Negotiation Guide

Opening Offer

$48,203

Fair Price

$49,703

Walk Away Above

$52,187

• Recent buyers paid ~$5,066 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$49,203

Est. Invoice$50,843

Holdback (est.)$1,640

MSRP (Sticker)$54,670

Asking Price$54,670

Markup$0

Est. Dealer Margin on This Car$5,467

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold400

Avg Markup-$5,066

Median Markup-$5,252

Best Deal-$7,163

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$4,228

Avg Markup (Gladiator)-$3,383

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,034

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