Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Sharp Motor Company Inc · Pulaski, TN · VIN: 1C4RJXDN9SW653820

Negotiation Guide

Opening Offer

$49,973

Fair Price

$51,473

Walk Away Above

$53,524

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,018

Est. Invoice$51,685

Holdback (est.)$1,667

MSRP (Sticker)$55,575

Asking Price$55,575

Markup$0

Est. Dealer Margin on This Car$5,558

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory18 vehicles

Avg Markup (All Models)-$3,393

Avg Markup (Wrangler)-$2,188

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$2,333

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