Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Coastal Bend Chrysler Dodge Jeep Ram · Beeville, TX · VIN: 1C4RJXDN1TW260895

Negotiation Guide

Opening Offer

$48,894

Fair Price

$50,394

Walk Away Above

$52,437

• Recent buyers paid ~$3,805 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,032

Est. Invoice$50,666

Holdback (est.)$1,634

MSRP (Sticker)$54,480

Asking Price$50,730

Markup-$3,750

Est. Dealer Margin on This Car$1,698

Percentile53% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2086

Avg Markup-$3,805

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$5,551

Avg Markup (Wrangler)-$3,205

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$5,364

Price History

Jul 1, 2026$54,225 → $56,475(+$2,250)

Jul 4, 2026$56,475 → $52,725(-$3,750)

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