Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Courtesy Chrysler Dodge Jeep Ram · Stonecrest, GA · VIN: 1C4RJXDG7SW637570

Negotiation Guide

Opening Offer

$55,438

Fair Price

$56,938

Walk Away Above

$59,004

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,963

Est. Invoice$56,795

Holdback (est.)$1,832

MSRP (Sticker)$61,070

Asking Price$61,070

Markup$0

Est. Dealer Margin on This Car$6,107

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)-$4,024

Avg Markup (Wrangler)-$3,679

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,442

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