Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Nicholasville Chrysler Dodge Jeep Ram FIAT · Nicholasville, KY · VIN: 1C4RJXDG4SW649546

Negotiation Guide

Opening Offer

$57,423

Fair Price

$58,923

Walk Away Above

$60,994

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$56,759

Est. Invoice$58,650

Holdback (est.)$1,892

MSRP (Sticker)$63,065

Asking Price$63,065

Markup$0

Est. Dealer Margin on This Car$6,307

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$4,307

Avg Markup (Wrangler)-$3,139

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$6,120

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