Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Dunning Motor Sales Inc · Cambridge, OH · VIN: 1C4RJXDG3SW631488

Negotiation Guide

Opening Offer

$51,956

Fair Price

$53,456

Walk Away Above

$55,515

• Recent buyers paid ~$3,812 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,818

Est. Invoice$53,545

Holdback (est.)$1,727

MSRP (Sticker)$57,575

Asking Price$57,575

Markup$0

Est. Dealer Margin on This Car$5,758

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1904

Avg Markup-$3,812

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$3,268

Avg Markup (Wrangler)-$1,500

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,880

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