Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Lemond's Chrysler Center · Fairfield, IL · VIN: 1C4RJXDG1SW648094

Negotiation Guide

Opening Offer

$57,909

Fair Price

$59,409

Walk Away Above

$61,484

• Recent buyers paid ~$3,812 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$57,204

Est. Invoice$59,111

Holdback (est.)$1,907

MSRP (Sticker)$63,560

Asking Price$63,560

Markup$0

Est. Dealer Margin on This Car$6,356

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1904

Avg Markup-$3,812

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory14 vehicles

Avg Markup (All Models)-$4,818

Avg Markup (Wrangler)-$4,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$3,115

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