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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Blue Ridge Chrysler Dodge Jeep Ram · Abingdon, VA · VIN: 1C4PJXDN8TW304530
Negotiation Guide
Opening Offer
$51,718
Fair Price
$53,218
Walk Away Above
$55,274
- • Recent buyers paid ~$3,806 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,597
Est. Invoice$53,317
Holdback (est.)$1,720
MSRP (Sticker)$57,330
Asking Price$53,330
Markup-$4,000
Est. Dealer Margin on This Car$1,733
Percentile43% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2010
Avg Markup-$3,806
Median Markup-$3,750
Best Deal-$10,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$4,596
Avg Markup (Wrangler)-$3,375
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,072
Price History
Jul 1, 2026$57,325 → $59,325(+$2,000)
Jul 4, 2026$59,325 → $55,825(-$3,500)
Jul 8, 2026$55,825 → $55,325(-$500)
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