Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Thornhill Chrysler Dodge Jeep Ram · South Williamson, KY · VIN: 1C4PJXDN4SW652923

Negotiation Guide

Opening Offer

$47,480

Fair Price

$48,980

Walk Away Above

$51,027

• Recent buyers paid ~$3,812 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,768

Est. Invoice$49,360

Holdback (est.)$1,592

MSRP (Sticker)$53,075

Asking Price$53,075

Markup$0

Est. Dealer Margin on This Car$5,308

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1904

Avg Markup-$3,812

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$4,006

Avg Markup (Wrangler)-$1,708

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$4,109

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