Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Chrysler Dodge Jeep Ram FIAT Santa Barbara · Santa Barbara, CA · VIN: 1C4PJXDN4SW606718

Negotiation Guide

Opening Offer

$44,209

Fair Price

$45,709

Walk Away Above

$47,744

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$44,802

Est. Invoice$46,295

Holdback (est.)$1,493

MSRP (Sticker)$49,780

Asking Price$49,780

Markup$0

Est. Dealer Margin on This Car$4,978

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$4,151

Avg Markup (Wrangler)-$2,839

% Below MSRP99%

Avg Days to Sell22 days

Avg Sold Markup-$4,936

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