Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Autonation Chrysler Dodge Jeep Ram South Columbus · Columbus, GA · VIN: 1C4PJXDN2SW658915

Negotiation Guide

Opening Offer

$47,468

Fair Price

$48,968

Walk Away Above

$51,022

• Recent buyers paid ~$3,806 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,768

Est. Invoice$49,360

Holdback (est.)$1,592

MSRP (Sticker)$53,075

Asking Price$53,075

Markup$0

Est. Dealer Margin on This Car$5,308

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$3,836

Avg Markup (Wrangler)-$2,063

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,247

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