Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

West Covina Chrysler Dodge Jeep Ram · West Covina, CA · VIN: 1C4PJXDGXTW269331

Negotiation Guide

Opening Offer

$46,402

Fair Price

$47,902

Walk Away Above

$49,943

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,787

Est. Invoice$48,346

Holdback (est.)$1,560

MSRP (Sticker)$51,985

Asking Price$47,985

Markup-$4,000

Est. Dealer Margin on This Car$1,199

Percentile43% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory287 vehicles

Avg Markup (All Models)-$4,327

Avg Markup (Wrangler)-$2,817

% Below MSRP99%

Avg Days to Sell25 days

Avg Sold Markup-$4,459

Price History

Jul 1, 2026$52,480 → $53,980(+$1,500)

Jul 4, 2026$53,980 → $50,980(-$3,000)

Jul 8, 2026$50,980 → $49,980(-$1,000)

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