Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Audubon Motors, Inc. · Henderson, KY · VIN: 1C4PJXDG9TW234635

Negotiation Guide

Opening Offer

$50,072

Fair Price

$51,572

Walk Away Above

$53,624

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,108

Est. Invoice$51,778

Holdback (est.)$1,670

MSRP (Sticker)$55,675

Asking Price$52,675

Markup-$3,000

Est. Dealer Margin on This Car$2,568

Percentile98% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$4,377

Avg Markup (Wrangler)-$3,091

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$5,931

Price History

Jul 1, 2026$56,170 → $57,670(+$1,500)

Jul 4, 2026$57,670 → $54,670(-$3,000)

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