Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Ram Country Dumas · Dumas, TX · VIN: 1C4PJXDG9SW632426

Negotiation Guide

Opening Offer

$49,669

Fair Price

$51,169

Walk Away Above

$53,220

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$49,743

Est. Invoice$51,401

Holdback (est.)$1,658

MSRP (Sticker)$55,270

Asking Price$55,270

Markup$0

Est. Dealer Margin on This Car$5,527

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$3,835

Avg Markup (Wrangler)-$1,917

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$3,774

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