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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Szott M-59 Chrysler Jeep · White Lake, MI · VIN: 1C4PJXDG8TW314167
Negotiation Guide
Opening Offer
$50,629
Fair Price
$52,129
Walk Away Above
$54,182
- • Recent buyers paid ~$3,806 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,612
Est. Invoice$52,299
Holdback (est.)$1,687
MSRP (Sticker)$56,235
Asking Price$53,235
Markup-$3,000
Est. Dealer Margin on This Car$2,624
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2010
Avg Markup-$3,806
Median Markup-$3,750
Best Deal-$10,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory210 vehicles
Avg Markup (All Models)-$3,485
Avg Markup (Wrangler)-$3,250
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$2,832
Price History
Jul 1, 2026$56,730 → $58,230(+$1,500)
Jul 4, 2026$58,230 → $55,230(-$3,000)
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