Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Dolan Fernley Chrysler Jeep Dodge Ram · Fernley, NV · VIN: 1C4PJXDG8SW634314

Negotiation Guide

Opening Offer

$51,664

Fair Price

$53,164

Walk Away Above

$55,219

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,548

Est. Invoice$53,266

Holdback (est.)$1,718

MSRP (Sticker)$57,275

Asking Price$57,275

Markup$0

Est. Dealer Margin on This Car$5,728

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$3,934

Avg Markup (Wrangler)-$2,906

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$3,815

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