Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Town&Country Car/Trk Cntr Inc · Alamosa, CO · VIN: 1C4PJXDG7SW655817

Negotiation Guide

Opening Offer

$50,127

Fair Price

$51,627

Walk Away Above

$53,678

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,157

Est. Invoice$51,829

Holdback (est.)$1,672

MSRP (Sticker)$55,730

Asking Price$55,730

Markup$0

Est. Dealer Margin on This Car$5,573

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$4,910

Avg Markup (Wrangler)-$2,625

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$7,673

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