Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Huntington Beach Chrysler Dodge Jeep Ram · Huntington Beach, CA · VIN: 1C4PJXDG6TW331663

Negotiation Guide

Opening Offer

$48,406

Fair Price

$49,906

Walk Away Above

$51,953

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,600

Est. Invoice$50,220

Holdback (est.)$1,620

MSRP (Sticker)$54,000

Asking Price$50,000

Markup-$4,000

Est. Dealer Margin on This Car$1,400

Percentile43% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory544 vehicles

Avg Markup (All Models)-$4,782

Avg Markup (Wrangler)-$3,382

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,891

Price History

Jul 1, 2026$54,495 → $55,995(+$1,500)

Jul 4, 2026$55,995 → $52,995(-$3,000)

Jul 8, 2026$52,995 → $51,995(-$1,000)

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