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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Huntington Beach Chrysler Dodge Jeep Ram · Huntington Beach, CA · VIN: 1C4PJXDG6TW331663

Negotiation Guide

Opening Offer
$48,406
Fair Price
$49,906
Walk Away Above
$51,953
  • Recent buyers paid ~$3,806 below MSRP
  • Sitting 46 days (avg 30) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,600
Est. Invoice$50,220
Holdback (est.)$1,620
MSRP (Sticker)$54,000
Asking Price$50,000
Markup-$4,000
Est. Dealer Margin on This Car$1,400
Percentile43% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010
Avg Markup-$3,806
Median Markup-$3,750
Best Deal-$10,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days

Dealer Profile

Inventory544 vehicles
Avg Markup (All Models)-$4,782
Avg Markup (Wrangler)-$3,382
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,891

Price History

Jul 1, 2026$54,495$55,995(+$1,500)
Jul 4, 2026$55,995$52,995(-$3,000)
Jul 8, 2026$52,995$51,995(-$1,000)