Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Napleton's South Orlando Chrysler-Jeep-Dodge · Kissimmee, FL · VIN: 1C4PJXDG6SW631363

Negotiation Guide

Opening Offer

$53,996

Fair Price

$55,496

Walk Away Above

$57,558

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$53,658

Est. Invoice$55,447

Holdback (est.)$1,789

MSRP (Sticker)$59,620

Asking Price$59,620

Markup$0

Est. Dealer Margin on This Car$5,962

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$5,233

Avg Markup (Wrangler)-$3,514

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$5,063

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