Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Deacon Jones Chrysler Dodge Jeep Ram of South Hill · South Hill, VA · VIN: 1C4PJXDG6SW622601

Negotiation Guide

Opening Offer

$51,062

Fair Price

$52,562

Walk Away Above

$54,616

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,003

Est. Invoice$52,703

Holdback (est.)$1,700

MSRP (Sticker)$56,670

Asking Price$56,670

Markup$0

Est. Dealer Margin on This Car$5,667

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$3,685

Avg Markup (Wrangler)-$3,200

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$4,111

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