Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Axius Chrysler Dodge Jeep Ram · Goshen, IN · VIN: 1C4PJXDG6SW574744

Negotiation Guide

Opening Offer

$51,256

Fair Price

$52,756

Walk Away Above

$54,810

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,179

Est. Invoice$52,884

Holdback (est.)$1,706

MSRP (Sticker)$56,865

Asking Price$56,865

Markup$0

Est. Dealer Margin on This Car$5,687

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$3,469

Avg Markup (Wrangler)-$2,536

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$3,342

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