Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Madison CDJR · Madison, IN · VIN: 1C4PJXDG5SW656707

Negotiation Guide

Opening Offer

$47,690

Fair Price

$49,190

Walk Away Above

$51,235

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,952

Est. Invoice$49,550

Holdback (est.)$1,598

MSRP (Sticker)$53,280

Asking Price$53,280

Markup$0

Est. Dealer Margin on This Car$5,328

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$3,726

Avg Markup (Wrangler)-$3,100

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$4,351

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