Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Santa Monica Chrysler Jeep Dodge And Ram · Santa Monica, CA · VIN: 1C4PJXDG5SW548863

Negotiation Guide

Opening Offer

$53,151

Fair Price

$54,651

Walk Away Above

$56,710

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$52,893

Est. Invoice$54,656

Holdback (est.)$1,763

MSRP (Sticker)$58,770

Asking Price$58,770

Markup$0

Est. Dealer Margin on This Car$5,877

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$3,005

Avg Markup (Wrangler)-$2,728

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,957

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