Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Brown's Jeep Chrysler Dodge · Patchogue, NY · VIN: 1C4PJXDG4TW321925

Negotiation Guide

Opening Offer

$50,478

Fair Price

$51,978

Walk Away Above

$53,884

• Recent buyers paid ~$3,812 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,211

Est. Invoice$51,885

Holdback (est.)$1,674

MSRP (Sticker)$55,790

Asking Price$52,790

Markup-$3,000

Est. Dealer Margin on This Car$2,579

Percentile98% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1904

Avg Markup-$3,812

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory551 vehicles

Avg Markup (All Models)-$3,876

Avg Markup (Wrangler)-$2,976

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,917

Price History

Jul 1, 2026$56,285 → $57,785(+$1,500)

Jul 4, 2026$57,785 → $54,785(-$3,000)

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