Deal Sheet: 2025 Wrangler 4-DOOR WILLYS

Tom O'Brien Chrysler Jeep Dodge -Greenwood · Greenwood, IN · VIN: 1C4PJXDG4SW649134

Negotiation Guide

Opening Offer

$53,250

Fair Price

$54,750

Walk Away Above

$56,810

• Recent buyers paid ~$3,806 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$52,983

Est. Invoice$54,749

Holdback (est.)$1,766

MSRP (Sticker)$58,870

Asking Price$58,870

Markup$0

Est. Dealer Margin on This Car$5,887

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2010

Avg Markup-$3,806

Median Markup-$3,750

Best Deal-$10,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)-$3,696

Avg Markup (Wrangler)-$2,576

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,485

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